The Growing Attractiveness of the Indian Personal Computer Market | Business Strategy Case Studies

Details

Case Code : CLBS099
Publication date : 2009
Subject : Business Strategy
Industry : -
Length : 03 Pages
Price : Rs. 100

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Key words:

Strategy, Competition, emerging market, India, personal computer, PC market, Indian PC market, global PC market, information technology, IT, market share, pricing, advertising, Hewlett-Packard, HP, Dell, Acer, Lenovo, Toshiba, HCL, Lenovo, IDC, Compaq, desktop, notebook, Shah Rukh Khan, Saif Ali Khan, Hrihtick Roshan

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Abstract:

Traditionally dominated by local assemblers, the Indian personal computer (PC) market was witnessing a shift in client demand toward branded PCs. The growth in the market in 2007 was spurred by an increased consumer demand for notebooks. Analysts felt that the PC market in India would grow at a healthy pace through 2012 because of a combination of factors, increasing its attractiveness to global PC markers who were looking at emerging markets such as India for growth as the mature markets of the West were showing signs of saturation.

Introduction

The Indian personal computer (PC) market was dominated by local assemblers. However, recent trends indicated that the branded PC makers were fast gaining ground with aggressive pricing and localized strategies. In 2007, the PC market in India grew by 20 percent to reach around 6.5 million units, according to IDC .

Though the market was small compared to the overall PC market, which stood at 271.2 million units (a growth of 13.4 percent compared to 2006), analysts believed that future growth in the global PC market would be spurred by emerging markets such as India...

The Growing Attractiveness of the Indian Personal Computer Market*